Audience Profile

 1. Who is my primary target audience?

Any age above 15 and to any genre but mainly teenagers and young adults. It is for the people who love watching movies with suspense and supernatural horror. 

2. What kind of films and television are they likely to prefer?

Our target audience are more likely to enjoy horror themed or ones that have a lot of suspense as we are trying to achieve the sense of suspense and uncomforted. We have also looked into series that our target audience may like to watch or have watched Netflix series such as 'You' and  'American Horror Story'. This is because 'You' is a psychological thriller which fits in well with how the girl in our film is getting followed and stalked and 'AHS' because of the abnormal and supernatural theme. 

3. What platforms do they choose to watch films and where are they likely to see information about films?

Our target audience are likely to use streaming our movie online, for example, Netflix, Amazon Prime Video, NowTV, Youtube etc as it is very quick and easy to access. This is because you can watch it from their phones or electronic devices. Also the audience would find most of the information through social media which means we will promote it mainly on social media apps to get as much recognition.  

4. What brands do they prefer?

Our target audience would probably like social media brands such as, Instagram, Snapchat, Tiktok. They will watch a lot of their movies, series and videos on Netflix, Amazon Prime Videos, NowTV and Youtube. They will probably like brands such as Topshop, Urban Outfitters, PLT. They could use driving apps like Uber. 

5. What makes my film stand out from the competition?

Although our film is a supernatural themed, it has a sense of realism in it about how easy it is for mainly girls/ women to be vulnerable and not say something the moment they don't feel like something is right. This makes it feel like something similar could happen and it is not just a 'coincident'. Our film is about a teen girl who gets followed by her Uber driver until he mysteriously makes her disappear. 

6 . Why should my audience watch my film? For example:  Total Film / Empire / Cinema Scope / Slant / Sight and Sound says: Most powerful psychological thriller since Don't Look Now!

My audience should watch the film as it is different from the typical supernatural movies as it has some sense of realism which perhaps views can relate to.